Her story
A LONG WAY ROUND TO A SIMPLE IDEA.
Iran. India. Milan. Then seven continents on a motorcycle. None of it was about clothes. All of it shows up in how I dress people.
The beginning
IRAN
WHERE THE EYE WAS TRAINED FIRST.
I grew up somewhere that taught me the difference between dressing to be seen and dressing to be understood. Both are choices. Only one of them lasts.
Long before I could name what I was doing, I was reading people through what they wore — what they were signalling, what they were hiding, and what they had simply never decided.
The education
INDIA
COLOUR, TAUGHT PROPERLY.
India taught me colour as a discipline rather than a decoration — how it changes a face, how it carries in different light, how much of someone's presence is decided before they speak.
It is where I stopped being cautious. Neutral is a base, not a personality.
The craft
MILAN
BEFORE I STYLED PEOPLE, I DESIGNED FOR THEM.
I trained and worked in fashion design — cutting, fitting, and sending collections down a runway under my own name.
That work teaches something no shopping trip can: why a garment works, why another never will, and which flaws a tailor can fix in an afternoon. I have made the clothes. I know what they can and cannot do for you.
The years abroad
PARIS · ROME · LONDON · DUBAI
FOUR CITIES. FOUR DEFINITIONS OF WELL DRESSED.
Paris taught restraint. Rome taught confidence. London taught rule-breaking. Dubai taught occasion.
Working across all four is what stopped me having a house style. I don't dress clients like me. I dress them like the most decided version of themselves — in whichever of those languages their life is actually conducted.
The ride
7 CONTINENTS · 64 COUNTRIES · 18 MONTHS
STYLE HAS TO SURVIVE REAL LIFE.
I crossed seven continents and sixty-four countries on a motorcycle, over eighteen months, with what fitted on the bike.
It was not a style experiment. But it became the most useful test I have ever run: what holds at hour fourteen, what recovers, what is worth its weight, and what you never once reach for. Everything I know about packing, fabric behaviour and buying less comes from that.
It is also where I learned that arriving somewhere and not having to think about what you are wearing is not a small luxury. It is the whole point.
Today
AND NOW
STYLE, DIRECTED.
I work privately with people who are done experimenting — founders, executives, public figures, and anyone who has quietly realised their wardrobe stopped matching them some years ago.
The design years gave me the craft. The road gave me the perspective. What I do with both is simple: I make the decisions you have been avoiding, and I write them down so you never have to make them again.
Recognition
2020
ET GEN NEXT Icons Award
The Economic Times
2018
100 Women
BBC — 100 inspiring and influential women worldwide
2017
Pune's Most Powerful
Femina
- One of the first three women to ride a motorcycle across all seven continents.
- Sixty-four of those countries were crossed on the bike; she has travelled to 113 in total.
- Rode the final six months of the journey pregnant, finishing the route she set out on.
- Set out from India in March 2017 with no support team and no backup vehicle.
PhD, Marketing
University of Pune
Fashion design
Studied in Milan
House of Maral Yazarloo
Label founded 2012 · Paris debut 2013
Head of Retail & Marketing
Panchshil, 2006–2017
Media
IN THE PRESS.
- BBC · 2018BBC 100 Women 2018
- Outlook Traveller · 2023How Iranian Motorcyclist Maral Yazarloo Is Riding For Change
- Kayhan Life · 2018Motorcycling Through 45 Countries: Interview with Maral Yazarloo
- Orato · 2023Iranian woman travels the world on a motorcycle, draws attention to women's rights in Iran
- Global Women Who Ride · 2017Motorcyclist Maral Yazarloo
- Journo Travel Journal · 2018Maral Yazarloo's 'Ride To Be One' World Road Trip
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